Our story
Started on the distribution counter, not in a boardroom
Rolanda Walker spent fifteen years inside a Delaware Valley industrial distributor — first at the will-call counter, then in outside sales, finally running a branch. The frustration that led to Harborlight was constant: good products from good factories lost jobs in this market because nobody local could size a pump, pull a submittal or get to a job site before the concrete was poured.
In 2009 she rented a one-room office on Lake Road in Camden, printed a line card with three principals on it, and started driving. The third principal is still with the agency.
Harborlight has stayed deliberately small. We would rather represent twenty-four lines properly than sixty badly, and we cap the number of principals in any single product category at one.
Principles
Four commitments we put in every agreement
No competing lines
We will not take on a product that competes with something already on our card. If a new opportunity conflicts, we decline it and say why. Principals should never wonder which horse we are riding.
Written territory plans
Every principal receives a plan with named target accounts, activity commitments and a first-year forecast we are willing to be measured against.
Honest funnels
A quote is only in the funnel when there is a project, a decision maker and a date. Padded pipelines waste everybody's quarter.
Customers come second to nobody
Commission is paid by our principals, but recommendations are made for the application. If our line is wrong for the job, we say so.
Team
Who you will actually deal with
Rolanda Walker
Owner & Principal Representative
Founded the agency in 2009. Handles principal relationships, municipal and utility accounts, and every quarterly business review. Reachable at 609-320-8927.
Field sales
Three outside representatives
Split by sub-territory: South Jersey & waterfront, Delaware Valley, and Lehigh Valley / North Jersey. Each carries samples, cutaways and demo units in the vehicle.
Inside support
Quotations & forum moderation
Handles submittals, expedites, price-file updates and moderation of the partner forum hosted on this domain. Email webmaster@forum.pacific-reps.com.
By the numbers
Seventeen years, measured
Figures below reflect the agency's 2025 fiscal year and are reviewed annually with our principals.
Principals represented
Active accounts called on
Field calls logged in 2025
Principal retention, 5-year
Want the full agency profile?
We will send the current line card, territory map and references from three principals who have been with us more than five years.
Request the profile